What if the beard is your seduction trump card? The beard trend has been established for several years now. Initially, the 3-day beard gave a slightly more « raw » look and was very popular (while allowing the man not to have to shave every day), then it is the long and well trimmed beard that took over with the fashion of hipsters in particular.
The movement is not about to run out of steam, if you can believe the number of barbers who have been opening their shops everywhere lately. It seems that this trend is very popular with women (maybe that’s what makes it so successful). But why do women like naked men so much?